Deployer, because it puts an existing AI system into use: From a governance perspective, in what role is the
Using an existing model in one's own operations without building it makes the retailer a deployer.
The question
A retailer licenses a third party's pre-trained resume-screening model and puts it into use in its own hiring workflow without retraining it. From a governance perspective, in what role is the retailer primarily acting toward this AI system?
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- Deployer, because it puts an existing AI system into use within its own operational context. ✓Correct: an organization that uses an AI system in its operations, without building it, acts as a deployer.
- Provider, because it makes the original model available on the market to other firms.Plausible but wrong: the third party, not the retailer, supplies the model to the market.
- Regulator, because it enforces AI rules and supervises other actors across the entire market.Plausible but wrong: a regulator is a public supervisory authority, not a company using a model internally.
- Developer, because it is responsible for designing and training the underlying model from scratch.Plausible but wrong: the retailer licensed a pre-trained model and did not develop it.
The trap
Labeling any organization that uses an AI system as its developer, ignoring who actually built it. How to remember it
Using an existing model in one's own operations without building it makes the retailer a deployer.
How many of these would you get right?
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Every answer, right and wrong, comes with its own explanation.