Establishing an external communication plan | AIGP
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Establishing an external communication plan: Which deployment-governance objective is this?

AIGP Understanding How to Govern AI Deployment and Use Easy

Preparing spokespeople, templates and defined external audiences for a possible failure is establishing an external communication plan.

The question

An organization prepares templates and a designated spokesperson to tell customers, regulators and the press how it will respond if its deployed AI system causes a public failure. Which deployment-governance objective is this?

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  1. Conducting periodic red teaming to probe the system for security weaknesses
    A valid assessment activity, but it tests the system rather than coordinating outbound messaging to external audiences.
  2. Creating a controlled policy to deactivate the system during an incident
    Plausible incident response, yet a kill-switch policy governs shutdown, not how the organization communicates externally.
  3. Establishing an external communication plan for the deployed AI system ✓
    Prepared templates, a spokesperson and audiences such as customers, regulators and press define an external communication plan.
  4. Reviewing an impact assessment before the model is selected for deployment
    A real pre-deployment step, but impact assessment evaluates harms rather than planning external communications.
The trap
Confusing the plan to communicate about an incident with the technical controls that respond to it.

How to remember it

Preparing spokespeople, templates and defined external audiences for a possible failure is establishing an external communication plan.

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