Establishing an external communication plan: Which deployment-governance objective is this?
Preparing spokespeople, templates and defined external audiences for a possible failure is establishing an external communication plan.
The question
An organization prepares templates and a designated spokesperson to tell customers, regulators and the press how it will respond if its deployed AI system causes a public failure. Which deployment-governance objective is this?
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- Conducting periodic red teaming to probe the system for security weaknessesA valid assessment activity, but it tests the system rather than coordinating outbound messaging to external audiences.
- Creating a controlled policy to deactivate the system during an incidentPlausible incident response, yet a kill-switch policy governs shutdown, not how the organization communicates externally.
- Establishing an external communication plan for the deployed AI system ✓Prepared templates, a spokesperson and audiences such as customers, regulators and press define an external communication plan.
- Reviewing an impact assessment before the model is selected for deploymentA real pre-deployment step, but impact assessment evaluates harms rather than planning external communications.
The trap
Confusing the plan to communicate about an incident with the technical controls that respond to it. How to remember it
Preparing spokespeople, templates and defined external audiences for a possible failure is establishing an external communication plan.
How many of these would you get right?
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