An external communication plan defining audiences: Which pre-existing governance artifact most directly
Delivering coordinated, consistent, rapid messaging to regulators, patients and press relies on a pre-built external communication plan with defined audiences, spokespeople and approvals.
The question
A deployed medical-scheduling AI misroutes urgent appointments for two days; a regulator opens an inquiry, thousands of patients demand answers, and reporters are calling. Leadership needs coordinated, consistent messaging to all three audiences quickly. Which pre-existing governance artifact most directly enables this response?
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- A post-market monitoring plan that closely tracks the system's live performanceIt would have detected the misrouting, but a monitoring plan does not coordinate outbound messaging to external audiences.
- A deactivation policy authorizing an immediate shutdown of the systemUseful to stop the harm, yet a shutdown control governs the technical response, not communication to stakeholders.
- An incident and risk register documenting the root cause and residual riskImportant for the record, but an internal register does not deliver coordinated external messaging under time pressure.
- An external communication plan defining audiences, spokespeople and approvals ✓Coordinated, consistent, fast messaging to regulators, patients and press across pre-set roles is exactly an external communication plan.
The trap
Reaching for a technical or record-keeping control when the crisis demand is coordinated external communication. How to remember it
Delivering coordinated, consistent, rapid messaging to regulators, patients and press relies on a pre-built external communication plan with defined audiences, spokespeople and approvals.
How many of these would you get right?
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