An external communication plan specifying target audiences: Which element should already be defined so the
Consistent outward messaging to users, regulators and media requires a pre-defined external communication plan.
The question
A deployed AI system produces a serious erroneous output that affects many customers, and leadership wants to respond consistently to affected users, regulators and the media. Which element should already be defined so the organization can communicate coherently?
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- An external communication plan specifying target audiences, approved spokespersons, channels and escalation triggers. ✓Correct: an external communication plan pre-defines who speaks, to whom, through which channels and when, enabling a consistent outward response.
- An incident retrospective document capturing root-cause findings and corrective actions once the event has concluded.Plausible but wrong: a retrospective is produced after the fact for internal learning, not to govern outward communication during the event.
- An internal RACI matrix assigning responsibility, accountability, consultation and information duties across the project team.Plausible but wrong: a RACI clarifies internal ownership but does not define how the organization speaks to external stakeholders.
- A red-team testing schedule setting the cadence at which adversarial specialists probe the system for unsafe behavior.Plausible but wrong: a red-team schedule concerns proactive safety testing, not communication with affected external parties.
The trap
Confusing internal coordination artifacts with an outward-facing communication plan. How to remember it
Consistent outward messaging to users, regulators and media requires a pre-defined external communication plan.
How many of these would you get right?
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Every answer, right and wrong, comes with its own explanation.