Align the claim with substantiated scope: What control is most directly missing?
The claim must match the evidence: substantiate its full scope or narrow it to tested segments and conditions.
The question
A US retailer plans to market an AI demand-planning product as “bias-free.” Testing covered only two customer segments, while a supplier supplied the model and the retailer lacks evidence for other segments and deployment conditions. Existing review, documentation, and supplier contracts are otherwise complete. What control is most directly missing?
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- Align the claim with substantiated scope ✓The retailer must either obtain evidence supporting the broad representation or limit the claim to the segments and conditions actually tested.
- Attribute the model to the supplier in all consumer-facing materialsSupplier attribution does not substantiate the retailer’s own broad bias-related representation.
- Test the retailer’s largest remaining segment and retain the existing broad claimTesting only one additional segment still may not substantiate a claim covering all segments and deployment conditions.
- Add a disclaimer stating that actual outcomes may vary by deploymentA general disclaimer does not support an otherwise expansive bias-free claim lacking evidence across relevant segments and conditions.
The trap
Broad claims require broad substantiation; otherwise, restrict the representation to what testing supports. How to remember it
The claim must match the evidence: substantiate its full scope or narrow it to tested segments and conditions.
How many of these would you get right?
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