Deployer: Which role best describes the retailer for this deployment?
The retailer uses the unchanged vendor system under its authority; procurement alone does not make it the provider.
The question
Assume the relevant EU AI Act duties apply. A retailer buys an unchanged demand-planning system, places it on its own internal servers, and uses it under the vendor’s name. Which role best describes the retailer for this deployment?
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- Deployer. ✓Using an AI system under one’s authority generally describes deployment; purchasing it does not automatically make the retailer its provider.
- Provider.Provider status is not automatic merely because the retailer purchased or hosts an unchanged system developed and named by the vendor.
- Distributor.Distribution concerns making a system available in the supply chain, whereas the retailer’s stated activity is internal use.
- Importer.Importing is a distinct role tied to bringing a system from outside the relevant market, not ordinary internal use.
The trap
Ask who develops, markets, modifies, imports, distributes, or operates the system. How to remember it
The retailer uses the unchanged vendor system under its authority; procurement alone does not make it the provider.
How many of these would you get right?
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