Provider, because it develops the AI system and puts it: Under the EU AI Act's operator roles, which category
Developing an AI system and placing it on the market under one's own name is the defining feature of a provider.
The question
A company designs an AI system and places it on the EU market under its own name and trademark. Under the EU AI Act's operator roles, which category does this company fall into?
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- Deployer, because it is the party that uses an AI system under its own authority in a professional settingPlausible, but a deployer uses a system, whereas this company develops and markets it, making it a provider.
- Importer, because it is a party established in the EU that places a third party's AI system on the marketAlmost right, but an importer markets a non-EU party's system, not one it developed under its own name.
- Distributor, because it is a party in the supply chain that makes an AI system available on the marketA distributor merely makes available a system it did not develop, so it does not fit this developer-marketer.
- Provider, because it develops the AI system and puts it on the market under its own name or trademark ✓Correct: the party that develops and markets the system under its own name is the provider.
The trap
Confusing the provider (develops and markets) with the deployer (merely uses the system). How to remember it
Developing an AI system and placing it on the market under one's own name is the defining feature of a provider.
How many of these would you get right?
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Every answer, right and wrong, comes with its own explanation.