Pseudonymized personal data: How should the records be | AIGP
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Pseudonymized personal data: How should the records be classified for GDPR purposes?

AIGP Understanding How Laws, Standards and Frameworks Apply to AI Medium

Retained linkability makes the records pseudonymized personal data, not anonymous data, under the EU GDPR.

The question

A travel-support provider subject to the EU GDPR replaces traveler names with random customer codes before sending records to its analytics team. The provider retains the lookup table and can reconnect records to individuals. How should the records be classified for GDPR purposes?

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  1. Encrypted data because the codes conceal the original values
    Encryption may be a security technique, but it does not answer whether the provider can still link the records to identifiable people.
  2. Aggregated data because each traveler has a distinct code
    Distinct codes preserve record-level linkage; they do not combine individuals into statistical groups or remove identifiability.
  3. Pseudonymized personal data
    The retained lookup table preserves a means of linking records to travelers, so the data remains personal data in pseudonymized form under the GDPR.
  4. Anonymized data after direct identifiers are removed
    Removing names is insufficient because the retained lookup table provides a means of reconnecting records to individuals.
The trap
Ask whether the organization retains a realistic means of reconnecting records with individuals.

How to remember it

Retained linkability makes the records pseudonymized personal data, not anonymous data, under the EU GDPR.

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