A baseline of current service outcomes: What evidence is specifically missing?
Measure the existing service first so later AI outcomes have a credible comparison point.
The question
A travel-support team plans to replace its current human escalation process with an AI assistant. To decide whether the replacement improves the service, the organization needs a comparison with the current process, but it has not measured resolution time, escalation frequency, customer harm, or operating cost. What evidence is specifically missing?
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- A post-deployment dashboard for future complaints and resolution times.Future monitoring is necessary, but without pre-deployment measures it cannot show whether outcomes changed because of the replacement.
- A small pilot producing qualitative traveler feedback.A pilot may inform usability, but anecdotes cannot establish the missing current-state benchmark for evaluating change.
- A map of intended users and affected travelers.Context mapping is important for assessing impacts, but it does not provide the current-performance comparison required by this replacement decision.
- A baseline of current service outcomes. ✓Current-state measures provide the comparison point needed to determine whether the AI replacement improves or worsens service, harm, escalations, and cost.
The trap
For replacement decisions, look for comparable current-state measures before pilot or post-deployment results. How to remember it
Measure the existing service first so later AI outcomes have a credible comparison point.
How many of these would you get right?
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