Map impacts on non-users: Which control is missing? | AIGP
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Map impacts on non-users: Which control is missing?

AIGP Understanding How to Govern AI Development Medium

Map effects on people indirectly affected, not only customers who interact with the chatbot.

The question

A travel-support chatbot has been assessed for customers who use it. Its owners documented purpose, users, benefits, limitations, risks, monitoring, and escalation. All prerequisites except one are satisfied. Which control is missing?

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  1. Map impacts on non-users. ✓
    MAP requires considering affected people beyond direct users, including people indirectly affected by travel-support outputs or decisions.
  2. Replace the chatbot with a larger model.
    A larger model changes technical capability without addressing indirect effects on non-users in the travel-support context.
  3. Add more customer satisfaction surveys.
    User surveys can inform evaluation, but they may omit non-users whose interests or outcomes are affected indirectly.
  4. Increase chatbot response speed.
    Speed may improve service performance, but it does not identify impacts on people who do not directly use the chatbot.
The trap
Separate direct users from everyone affected by outputs, recommendations, or resulting decisions.

How to remember it

Map effects on people indirectly affected, not only customers who interact with the chatbot.

How many of these would you get right?

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