Specifying the concrete problem: Which step most directly reflects defining the business context and use case
Defining the use case means specifying the concrete problem, users, outcomes, and constraints for the system.
The question
A product group wants to "add AI to improve customer service" and asks the governance function where design work should start. Which step most directly reflects defining the business context and use case of the AI system?
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- Selecting the model architecture and compute budget that will most likely deliver the strongest accuracy.Almost right but premature; architecture selection follows once the use case and constraints are defined.
- Drafting the marketing narrative that will position the new AI capability against competing product offerings.Almost right as an eventual task, but positioning is not defining the system's problem, users, and outcomes.
- Specifying the concrete problem, intended users, outcomes, and constraints the AI system must satisfy. ✓Defining business context/use case means articulating the specific problem, users, outcomes, and constraints.
- Provisioning the data pipeline and labeling workflow so training can begin as early as is practically possible.Plausible but data pipeline setup is downstream of clarifying what problem the system is meant to solve.
The trap
Jumping to model, data, or marketing decisions before the problem and constraints are defined. How to remember it
Defining the use case means specifying the concrete problem, users, outcomes, and constraints for the system.
How many of these would you get right?
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Every answer, right and wrong, comes with its own explanation.