Unsupported performance claims: Under consumer protection law against unfair or deceptive practices, which

Unsupported claims, passing a bot off as human, and hidden cancellation can each be deceptive or unfair, requiring substantiation and clear disclosures.

The question

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1. Only the 'clinically proven' claim raises any issue, and simply softening it to 'may help' resolves the matter, since presenting a bot as a person is a harmless stylistic marketing choice.

   Almost right that unsubstantiated claims are a problem, but posing a bot as a human and hiding cancellation can independently be deceptive or unfair practices, not mere style.
2. Because every statement is generated automatically by the model, the outputs are opinions rather than claims, so no substantiation is required and the interface design falls outside consumer protection law.

   Plausible but automated generation does not convert objective performance claims into opinions, and manipulative interface design remains within the scope of unfair-practice rules.
3. As long as a lengthy terms-of-service document technically mentions the paid plan and the bot, no disclosure in the interface is deceptive, and substantiation duties never attach to conversational tools.

   Plausible-sounding but a buried disclosure does not cure a materially misleading interface, and substantiation obligations attach to objective claims regardless of the delivery channel.
4. Unsupported performance claims, misrepresenting a bot as human, and burying the cancel path can each be deceptive or unfair practices, so the retailer needs substantiation and clear, honest disclosures. ✓

   Correct: consumer protection law reaches unsubstantiated claims, material misrepresentations about who the user deals with, and manipulative designs that impair informed choice.

How to remember it

Unsupported claims, passing a bot off as human, and hidden cancellation can each be deceptive or unfair, requiring substantiation and clear disclosures.

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