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Salesforce Certified Marketing Cloud Account Engagement Specialist

The Salesforce Certified Marketing Cloud Account Engagement Specialist is the certification many still call Pardot Specialist — Pardot was renamed Account Engagement. The exam has 60 scored questions plus up to five unscored, a 90-minute limit and a 72% passing score; registration costs US$200 and a retake US$100, plus taxes. There is no prerequisite, and you keep it with one Trailhead maintenance badge a year.

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Certification: Salesforce Certified Marketing Cloud Account Engagement Specialist (formerly Pardot)Salesforce Trailhead credential page, checked 10 October 2026
Exam cost: US$200 (JPY 30,000), plus applicable taxesSalesforce exam guide, checked 10 October 2026
Retake fee: US$100 (JPY 15,000), plus applicable taxesSalesforce exam guide, checked 10 October 2026
Questions: 60 multiple-choice/multiple-select, plus up to 5 unscoredSalesforce exam guide, checked 10 October 2026
Duration: 90 minutesSalesforce exam guide, checked 10 October 2026
Passing score: 72%Salesforce exam guide, checked 10 October 2026
Delivery: Proctored, at a testing center or online; no references allowedSalesforce exam guide, checked 10 October 2026
Prerequisite: None; course attendance highly recommendedSalesforce exam guide, checked 10 October 2026
Maintenance: One Trailhead maintenance badge per yearSalesforce exam guide, checked 10 October 2026

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What is the Salesforce Certified Marketing Cloud Account Engagement Specialist?

It is Salesforce’s certification for marketers who build and run campaigns in Marketing Cloud Account Engagement, the B2B marketing automation product. Salesforce describes certified specialists as having the skills and knowledge to design, build and implement marketing workflows on the Account Engagement platform.

The exam guide pictures the typical candidate as someone with 6–12 months of experience building and executing end-to-end marketing workflows in Account Engagement — and who can use reports to make data-driven decisions. It is a hands-on marketer’s credential rather than an admin or developer one.

Source: Salesforce Trailhead — Account Engagement Specialist credential. Checked 10 October 2026.

Pardot Specialist is now Account Engagement Specialist

In April 2022 Salesforce announced that Pardot would be called Account Engagement, and that the change would roll through products, help, training and external certifications. The certification followed: what used to be the Pardot Specialist is today the Salesforce Certified Marketing Cloud Account Engagement Specialist.

If you find older material labelled Pardot, the product concepts — prospects, forms, automation rules, Engagement Studio — are the same family. Check the scope against the current exam guide, though, because names and features have moved since the rename.

Source: Salesforce Blog — Next-Gen Marketing Cloud naming (6 April 2022). Checked 10 October 2026.

How much does the Account Engagement Specialist exam cost?

Salesforce’s exam guide sets the registration fee at US$200 (JPY 30,000) and the retake fee at US$100 (JPY 15,000), both plus applicable taxes as required by local law.

Salesforce’s code of conduct adds that it does not issue refunds or vouchers for revoked certifications — one more reason to sit the exam on your own preparation.